The hobbiton game
New Zealand Sports first Ever Fully Themed Sports Game.
Established key relationships with Sky TV, Hobbiton Movie Set, Warner Brothers, Solstice Ltd and the estate of JR Tolkien to create the game.
Designed one off dresses for the players which were later sold for charity (raising more than $35k).
Full theming inside the entrances to the courts including a handmade hobbit hole that was later used for Sky TV’s netball show.
• Weta Digital made up the commentators to achieve the Hobbit look
• Ran Lord of the rings competitions alongside the match
• Hobbiton themed courtside corporate hospitality
Impact
The game was live on several platforms globally and gave the Hobbiton brand a seven-million-dollar QI media value score.
The games won several awards, most notably the Waikato Chamber of Commerce award for Innovation of the year.
Result:
The game was live on several platforms globally and gave the brand of Hobbiton a seven-million-dollar QI media value score. We also raised more than 30k for charity once the unique dresses were sold. The games won several awards most notably the Waikato Chamber of Commerce award for Innovation of the year.
